These images were part of a series of advertisements for Breville’s YouBrew coffee maker which was photographed by Ed McCulloch. Stylistically we wanted to create the series of images with a color palette and mood that was reflective of the personality of the talent and location allowing each to be different. This was great in a post sense because we did not have to force all the images into a specific color palette and also went along with the products intentions of personalization. This campaign also had a a tv spot that was shot along with the images, the look and feel of the still images was copied to the video portion for a cohesive look to the campaign.
Art Director: Philip Smallwood
Photographer: Ed McCulloch